The My/Mo Mochi brand launched in 2017, two years after Barnett joined the company after leaving his job as CMO of bottled water company JUST Goods. “We just retooled and adjusted it for today’s consumers,” he said.

My/Mo Mochiīarnett recognized the inherent appeal of mochi ice cream to Millennials, a group he calls “a snacking generation.” Mochi is a portion-control snack of about 110 calories per ball, easy to hold and eat on the go. Mochi ice cream, a ball of creamy ice cream encased in pillowly rice dough, has gone from niche to mainstream with American consumers.